Critical Details Archive

Print Ad Advertising Sector

Collapse of an AD Segment  by the Atlantic  ...
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Interesting facts about Mobile Phone Owners world wide

Russia has 154% mobile phone connection // that means each person having 1.54 mobile phones in  Russia. 22% of adults and 47% of teens are answering their handsets in bathroom or on the loo in UK. 53% Indians adults either lost their phone or had it stolen. Around 2.7 billion SMS texts sent in China each...
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Facebook IPO

Facebook S 1 A more detailed article on Mashable.com http://mashable.com/2012/02/03/facebook-ipo-complete-guide/#4619110-Users-Opt-Out-of-Advertising...
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Facebook , IPO and end of an era by official public sale of personal information

  Read more on Forbes.com: http://www.forbes.com/sites/erikkain/2012/02/01/the-real-facebook-ipo-winners-sean-parker-and-bono/ ...
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Super Bowl Ad Prices

Some spots in this year's game cost as much as $4 million for just 30 seconds of airtime. That's a 1,500 percent increase from 1967 even though the audience topped out years ago.       Read more: http://www.businessinsider.com/the-10-biggest-controversies-in-the-2012-super-bowl-ad-lineup-2012-1#was-it-worth-it-10#ixzz1l4gsVYAv...
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Google – Said “No Go”

The seven latest products earmarked for the chop are as follows: Google Wave - an attempt to combine email and instant messaging for real-time collaboration Google Bookmarks List - a service which allowed users to share bookmarks with friends Google Friends Connect - allowed webmasters to add social features to their sites by embedding a snippet...
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“Real” Data Driven Thinking

The data created by social networks is finally being used. Foursquare - a check-in social platform - revealed its data and they want to map out the travel routes with in USA. The map they shared is I beleive priliminary but when there is more involvement it will be a lot...
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Once Upon a Time > Sony < and today

This month on Bloomberg-Business the article analyzed the detailed financial income change of Sony Corp.  The figures below interestingly show that Sony is no longer a Tech company but a financial institution which makes profit my managing its financial assets. ...
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