Strategy Archive

The Most Expensive Keywords in Google AdWords

  To read more about the topic here is the original article. ...
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Deming’s 14-Point Philosophy

A Recipe for Total Quality The concept of quality is at the core of many of our ideas about effective management and leadership, and programs like Total Quality Management and Six Sigma have been at the heart of many companies' success. We know now that quality needs to be built into every level of a company, and...
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Zero Defects

Getting it right first time How much do quality failures cost your company? Quality defects have significant costs associated with them – some of the most obvious being money, time, resources, and lost reputation. And programs to eliminate quality defects can be expensive and time consuming. Do you insist on eliminating defects entirely...
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The RATER Model

Five Ways to Measure Service How do you assess the quality of the service that you give to your customers? You might ask focus groups or do a customer satisfaction survey. Or you could look at the number of complaints you get, or analyze the time it takes to answer customer queries. While...
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Supply and Demand Curves

Understanding Price and Quantity in the Marketplace Almost every holiday season, the most popular "must have" toy is in short supply. And there's usually a strong secondary market for the item – with parents paying well over the retail price just to make their children happy. Then, in January, stores reduce the prices...
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Achieving Economies of Scale

Understanding Why Bigger Can Be Better Imagine you work for a company in a buoyant sector. Your sales are increasing, and you could sell more of your product if you made more units. However, you're nervous about the risks of hiring more people – and you'd also need to hire a production...
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Just In Time (JIT)

Reducing Inventory, Minimizing Waste, and Responding to Your Customers When is the best time to have an inventory part ready for production?        Just in time. When is the best time to have an item ready for the next step in production?        Just in time. When is the best time to have a product ready for delivery to...
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The Product-Process Matrix

Using the Right Process for the Volume of Work You're Doing You're up against a deadline to get 500 important letters in the mail to your customers. Which of these approaches do you think would be most efficient? Scenario A: You assemble each letter one by one. You fold each piece of paper,...
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Lean Manufacturing

Working More Efficiently How much waste does your organization produce? For example, do you ever have to wait for someone else to finish a task before you can get on with your own work? Do you have a large inventory of unsold stock? Do you have more workstations that you need? Or...
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The Sales Funnel

Keeping control of your sales pipeline. With the idea of the Sales Funnel, we use the metaphor of a funnel (wide at the top, narrow at the bottom) to monitor the sales process. At the top of the funnel you have "unqualified prospects" – the very many people who you think might need...
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